Understanding Why Corporate Gifting Works – The Psychology Explained
Key Takeaway
- Unravelling The Psychology behind Gifting
- Building Trust and Loyalty
- Fostering the Sense Of Reciprocity
- Supportive Work Environment
- Boosts Brand Recall
- Customize it to connect
Gifting is not just about the presents, right? It is an experience that builds relationships and communicates appreciation and admiration, creating a lasting impact both for the sender and receiver.
Coming to the business field, corporate gifts are tangible expressions of acknowledgement that go beyond the professional responsibilities of task completion and payment. It builds a sense of warmth and affinity within the organization reinforcing personal connection and brand value.
Ever thought how gifting makes such an impact? Well, that’s where psychology comes into play. In this blog that’s exactly what we are going to explore.
Unravelling The Psychology Behind Gifting
- Building Trust and Loyalty
In the busy corporate world where phone calls and emails largely add as the means of communication, corporate gifting brings a drastic shift, breaking the cycle that is centered on work.
When the company gives corporate gifts to their personnel, the employees will feel seen and valued, forging a sense of belongingness. It can be given as appreciation for their contributions, work anniversaries , as a part of company achievement and many more.
To be acknowledged is a basic human desire and it is tied to the reward centers of the brain. So when a worker is given a corporate gift, it will boost their self confidence as well as strengthen their loyalty towards the company.
The same goes with customers too. When customers receive gifts, that feeling of happiness will itself persuade them to respond in a way that will benefit the company or the brand.
- Fostering the Sense Of Reciprocity
Ever heard about the theory of reciprocity? Well now you have heard it. Humans have an innate tendency to repay favors. Think about it, if a person goes all the way to help you and makes you feel seen and heard, wouldn’t you develop a feeling to do something for them as well? The same principle works here as well.
When a company gives corporate gifts to their clients, workers or customers, it builds connection and commitment. For an employee who received the gift, it’s no longer just a job, rather its dedication and loyalty. In the same way, a personalized gift for the client can transform the bond from mere commercial to a long-term partnership. The act of receiving a gift is reciprocated with loyalty, bonding and trust.
- Supportive Work Environment
Corporate gifting leaves a lasting impression not just on the individual recipient. It significantly contributes to positively shaping the company’s image. When employees receive thoughtful gifts, it creates a sense of being recognized beyond their post and duties. They will feel that the company considers them to be a valued member of the organization. Over time, these gestures will help to develop a more supportive work environment.
- Boosts Brand Recall
Corporate gifting enhances the brand image as well. A well-designed branded gift is sure to remind the recipient, whether it’s a customer or an employee, about the company. This indirectly will lead to brand recall, which is a key factor in building the sense of familiarity and trust.
Gifts, for instance desk accessories like desk organizers, customized notebooks or planners, wireless charging pads and the like, that become a part of their daily life, will constantly remind them of the brand, which will boost the company’s identity.
- Customize it to connect
Customizing or personalizing will prove that the company pays attention to the needs and preferences of the recipient. This will help in cultivating valuable relationships. By incorporating the company logo will add an element of trust, reflecting the organization’s credibility.
Conclusion
A thoughtfully chosen gift can leave a far greater impact than you might imagine. The careful selection of gifts coupled with the thoughtful customization based on the likes of the recipient, you are on your way to creating a meaningful connection. At Granda Gifts, we make that happen. Being the leading corporate gift supplier in UAE, we are at your call in providing you with the best gifting solutions.
